Saturday, September 1, 2012

It's here! It's here! Finally

Doesn't it seem like we've been hearing about the commercials getting quieter for ages? Well, Sept. 1 marks the day! Finally, we won't have to race for the remote to turn the volume down mid-broadcast of shows.
OTTAWA and GATINEAU – The CRTC has told broadcasters and television service providers how it intends to enforce its new rules controlling the loudness of television commercials which kick in on September 1.

Thursday’s bulletin directed TV broadcasters and BDUs to submit a report before October 15, 2012 to the Commission confirming that all applicable steps have put in place and are being followed in order to comply with the new rules.  

Those regulations, announced in May, require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals to minimize fluctuations in loudness between programming and commercials.  The international standard only applies to digital television services and not to analog services.Those regulations, announced in May, require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals to minimize fluctuations in loudness between programming and commercials.  The international standard only applies to digital television services and not to analog services.

Viewers who believe that a commercial was broadcast at an excessively loud volume should first contact the broadcaster or their BDU in an attempt to resolve the complaint directly, and may then contact the CRTC directly if their concerns are not addressed to their satisfaction.
 
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